With $770K In Seed Funding, Playbasis Wants Businesses In Asia To Gamify
Summary
Playbasis and several others including Badgeville and Bunchball believe there’s money to be made, as large and mid-sized customers seek newer ways to engage with their target audience who are mostly the millennials. The startup’s SaaS-based platform leverages big data analytics at the back end that helps offer newer features on-the-fly. Gamification startups such as Playbasis are aspiring to become a part of a customer’s overall social CRM and engagement budgets by combining big data insights with machine-learning algorithms. For now, gamification is generating good interest among enterprises in South Asia, especially in countries such as India where smartphones are increasingly shaping the way new technologies are being embraced. The big question facing gamification startups is whether they can sustain the initial interest and turn that into a revenue-generating engagement in the long term for enterprise customers.