Emoji marketing startup Inmoji raises another $1.5M
Summary
CEO Michael Africk said that over the past few years, he’s seen a “gold rush” of other companies moving into branded emojis. So a movie studio could run a campaign where potential moviegoers could tap on an emoji, revealing a trailer and local showtimes. “This is not just a piece of licensed content — these are new forms of advertising media.” Tell and Africk noted that this interactivity also allows Inmoji to track whether the campaign is actually leading to the desired user behavior. In fact, the company says its campaigns have an engagement rate of 100 percent (which seems impossible until you realize that a user can interact with an emoji more than once). Inmoji comes embedded with some messaging services, including Oovoo and Badoo, and it can also be added to Apple’s iMessage through a user download.