D2C food brand Anveshan raises ₹48 cr in Series A funding led by Wipro Consumer Care Ventures
Summary
Anveshan, a direct-from-farm food brand, has raised 48 crore in its Series A funding round, led by Wipro Consumer Care Ventures and with participation from existing investors DSG Consumer Partners, Titan Capital Winners Fund, and Force Ventures.The round also saw participation from angels, including Aman Gupta and Sameer Mehta of BoAt Lifestyle. It also includes primary and secondary capital, enabling partial exits for some early investors and ESOP buybacks for employees.The company plans to deploy the new funds to expand its partner manufacturing network, strengthen supply chain capabilities, enhance its tech-enabled traceability platform, and accelerate branding and marketing efforts.Founded in 2020 by three IIT Guwahati graduates Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal Anveshan provides minimally processed food products prepared in rural areas.The company has crossed a 100 crore net revenue run rate in FY25, growing at 80 per cent y-o-y, said the company in a statement.We didnt just want to build a food brand; we wanted to rebuild trust by making food thats clean, traceable, and rooted in the wisdom of our Indian traditions. Todays conscious consumers dont just want taste; they want truth on their plate, said the founders at Anveshan.The company is targeting 500 crore brand in revenue over the next few years and looks to turn EBITDA profitability, with efficient supply chain integration and direct sourcing models contributing to strong gross margins, the statement added.We are excited to triple down on Anveshan. The brand is at the forefront of the minimally processed revolution in oils and ghee, perfectly aligned with our belief in healthy living as a core consumer theme. The brand has scaled over 10x since our first investment, with top-decile capital efficiency, sharp category focus, and a disciplined SKU strategy, emerging as a leader across digital channels.