Salt Oral Care raises $1 Mn in pre-Series A round led by Lotus Holdings
Summary
Oral wellness brand Salt Oral Care has picked up $1 million in pre-Series A funding round from Lotus Holdings (Lotus Herbals Family Office). The investment will be executed in two tranches, with the companys average post-money valuation across the round pegged at Rs 46 crore ($5.3 million).The Mumbai based company had previously raised $358K from Saurashtra Capital and others.The proceeds will be allocated towards new product innovation, research & development, branding and marketing initiatives, and team expansion, Salt Oral Care said in a press release.Co-founded in 2022 by Karan Raj Kohli and Viraj Kapur, Salt Oral Care is a homegrown Indian oral care brand that focuses on providing science-backed oral care products for all, with a commitment to sustainability and eco-friendly practices. It aims to create oral care products that are both effective and mindful of the environment. The brand strives to blend sustainability with a luxurious experience, offering products with reusable and recyclable containers.Salt Oral Care emphasizes the use of scientific research and rigorous testing in their product development. It prioritizes sustainable practices, including eco-friendly packaging and reducing their environmental impact.Salt says that its portfolio including toothpaste and mouthwash has seen a surge in repeat purchases, driven by the brands positioning, minimalist aesthetic, and clinically backed performance.The brand plans to expand its footprint across India and international markets.