Dirac and MediaTek partner to advance in-car audio experiences
Summary
As consumers increasingly expect high-fidelity, immersive sound inside vehicles – on par with premium home audio systems – automotive manufacturers are turning to software-defined solutions. In recent years, Dirac has accelerated its automotive industry growth through partnerships with semiconductor and framework companies like NXP, Analog Devices, QNX, Black Sesame Technologies, and now MediaTek. Its automotive-grade chipsets offer robust computing, advanced AI, deep system integration, and connectivity – while meeting the strict reliability standards required by automotive manufacturers. “Our partnership with Dirac represents an important step in delivering premium in-cabin experiences to the next generation of vehicles,” said Peter McCarthy, VP of Automotive Business, MediaTek. “By integrating Dirac’s advanced audio software directly into our automotive SoCs, we’re enabling carmakers to offer exceptional sound performance without the need for extensive additional hardware or customization.