Iris&Romeo Raises Series A Ahead of Sephora Expansion
Summary
They leverage decades of beauty-focused institutional investment experience, first-hand operating expertise, and extensive industry insider networks to help businesses scale into successful, resilient, and long-lasting beauty brands. Their portfolio consists of Ami Col\xe9, Aquis, BeautyStat, Caliray, Cay Skin, Crown Affair, Dieux, Evolvetogether, Feals, K18, Kinship, Maude, Moon Juice, Vacation, Youthforia, and The 7 Virtues.WHY: Iris&Romeo plans to use capital to improve retail readiness through supply chain sufficiencies, elevating brand-first content, and securing key hires to complement its current best-in-class team.IN THEIR OWN WORDS: "Launching at Sephora is a pivotal moment for our brand. "With its minimalist and simplified approach to beauty, Iris&Romeo offers multi-use products that are clean, high-performing, and seek to improve skins wellness with every wear. "After three years of building a strong relationship with Iris&Romeo, we are thrilled to announce our lead Series A investment," said Cristina Nu\xf1ez, co-founder and Partner at True Beauty Ventures. "The brand is at a major inflection point driven by excellent product development, strong consumer demand, and an industry tailwind of multi-functional makeup-skincare hybrids.