French martech Reelevant secures €6M Series A for AI-driven personalisation
Summary
The round was led by Seventure Partners, with participation from Go Capital and several high-profile business angels, including Nathalie Balla, former CEO of La Redoute, who also joins the companys board.With this new capital, Reelevant plans to strengthen its presence across Europe and beyond, continue enhancing its products real-time capabilities, and expand its team across product, sales, and marketing functions.Founded in 2016, Reelevant specialises in marketing hyper-personalisation, focusing on what it calls the "last mile" of the digital customer experience. The technology is designed to replace traditional, static marketing campaigns with content that evolves in response to customer interactions.In logistics, we know that the last kilometre is the most critical phase of delivery, where everything is played out. This round of financing will enable us to accelerate our international expansion and impose our vision of live marketing, constantly aligned with consumer expectations, said Vincent Martinet, founder and CEO of Reelevant.The companys technology integrates with major platforms, including Salesforce, Snowflake, Braze, and Adobe, and collaborates with data agencies such as Epsilon and Converteo. Reelevant exemplifies the ability to turn complex data flows into concrete, automated actions that reconcile the promise of hyper-personalization with large-scale operational efficiency. We are proud to support this ambition: to redefine customer experience standards and expand the solution across new verticals, said Guillaume Echaudemaison, Senior Associate in the Digital team at Seventure Partners.
Funding
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