Qordoba Raises $1.5M To Be The Tech-Focused Leader Of The Localization Market
Summary
The market opportunity is upwards of $35 billion according to Qordoba, and founder and CEO May Habib says it’s ridiculous that no localization tech company has emerged to take a dominant role in the industry. Qordoba’s tech angle might not be the one you’d expect, however: Machine translation is a tiny, almost insignificant part of how they take client materials and prepare them for a new language and new international market. So it’s pretty sophisticated in the way that we manage and screen our linguists.” Where Qordoba differs from other professional translation offerings like Gengo is in its ability to handle tasks with massive scale and complexity. Qordoba’s focus is on providing small, versatile teams with the platform and tools they need to accomplish true localization, which included not only language translation service, but also making sure the content is a natural cultural fit with the new target market. Qordoba spent some time and money early on focusing on high-caliber machine translation services, but Habib says it’s still far away from the point where it will be all that useful in full-fledged localization of material that isn’t very basic and strictly informative.
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