Unique Halal Pet Food Business From Manchester Eyes International Growth
Summary
Manchester-based Tiana Halal Pet Food is poised to grow further after starting to secure deals with retailers in the North West.Founded in 2020 by Pankaj Hurria, Tiana Halal Pet Food has taken advantage of a gap in the market, offering high-quality halal pet food products to the 500,000 or so Muslim cat owners across the UK. The business was established after Pankaj identified a gap in the market and used his decade of experience in the pet industry.The business offers a range of halal cat food products including pouches, treats, and freeze-dried food. These products are available in a range of different meats including chicken, lamb, fish, and goat. Pankaj commented: Cats are loving goat, its an innovation.After struggling to increase brand awareness, Pankaj secured investment from the British Business Banks Start Up Loan programme.The investment helped the business to increase its stock and facilitate the demand it was facing. The business has also set its sights on international expansion, having already fulfilled orders from as far afield as Australia and South Africa.