Marlin makes simultaneous growth investments in Didomi and Addingwell | News
Summary
The combination with Addingwell marks a pivotal moment in the Didomis evolution and the industry overall, as amidst major changes in the digital ecosystem, including the growing regulatory patchwork of privacy law and the shift away from the reliance on third-party cookies, server-side tagging is emerging as a critical solution for organizations to regain control of their data operations while optimizing performance and ensuring compliance. Our shared vision for innovation and commitment to customer success have always aligned, and we see meaningful expansion opportunities for our combined teams, stated Romain Baert, Chief Executive Officer at Addingwell. It dramatically improves loading times, data quality, and user experience by reducing what runs in the browser, added Julien Decroix, Co-Founder at Addingwell.Didomi and Addingwells innovative products and talented leadership teams have established them as market visionaries in their categories. We are excited to partner with them at this decisive moment in their growth trajectory and look forward to leveraging Marlins network and operational resources to take the group to the next level of success, combining aggressive organic expansion with other potential acquisitions. For more information, please visit www.marlinequity.com.About DidomiDidomi helps organizations collect, store, and leverage user choices across multiple channels, increasing precision in marketing and advertising operations, and building trust through transparent data practices.
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