Barcelona-based Photoslurp receives €750K for the European expansion of its visual commerce platform | EU-Startups
Summary
Photoslurp’s visual commerce platform allows brands to leverage User Generated Content (UGC) created by their fans and customers. As a result, brands benefit from the use of this media by creating an engaging community feeling on their website, while enriching product pages with inspiring real life social content and boosting their e-commerce conversion rate in the process. Photoslurp’s extensive analytics suite allows brands to measure real-time the impact of UGC in their online stores as well as provides key ROI metrics. The fresh capital will enable Photoslurp to fully grab the momentum of visual commerce, by scaling up European growth and continuously increasing the added value for their clients by enhancing their technology. With the diminishing results of online advertising, UGC is extremely important for both building a community and engaging with your audience, reinforcing consumer trust, driving traffic and increasing your e-commerce conversion rate.
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