That Sassy Thing Raises INR 6 Crore Led by IPV to Revolutionise Women’s Wellness
Summary
Their Sex Ed Masterclass on healing from sexual trauma won the prestigious UN Laadli Media & Advertising Award for Gender Sensitivity in 2024. Round saw participation from Bala Sarda (Vahdam Teas), Saurabh Munjal (Lahori Zeera), and Kirti Jangra (Animall Technologies), alongside Chandigarh Angels Network (CAN). The company also saw participation from Chandigarh Angels Network (CAN).Founded in 2021, That Sassy Thing is disrupting the highly underserved sexual wellness market with a women-first, stigma-free and fun approach. Theyve also started retailing at select caf\xe9s in Delhi NCRreflecting a cultural shift and rising acceptance.Their biggest strength lies in a women-first brand ethos that combines safe, playful product innovation with a mission to normalise conversations around pleasure, sexual health, and body literacy. IPV has launched a $50 Mn CAT 2 VC fund, Physis Capital, to invest in Pre-Series A to Series B growth-stage startups.