Tech Vendors Roll Out AI Features at TIA - TT
Summary
During TIA’s second annual media day event on April 9, about 20 companies announced new features and capabilities designed to help 3PLs boost worker efficiency, improve business decisions and adapt to a changing freight market. More than half of these technology vendors highlighted their investments in AI functionality or virtual agents designed to automate manual processes, improve communications with third parties and provide deeper insights into business operations and market conditions. Jason Feng, Pallet’s head of marketing, described CoPallet as a digital logistics coordinator that performs many of the same repetitive tasks that a human worker might handle and incorporates a decision engine to follow business logic. “In an industry with razor-thin margins and nonstop decisions, too many teams still waste hours every day copying updates from their email into their TMS,” said Neena Salifu, field marketing manager at Rose Rocket. Alfonso Quijano, Lean Solutions Group’s chief technology officer, said the new system reduces the amount of time to fill a position and help companies find the most qualified candidates from a global talent pool.