Softinn comes out tops at WIT Startup Pitch in Tokyo
Summary
Winning the WIT Startup Pitch competition helps boost our confidence in serving small and independent hotels. We admit it was not easy when we were up against startups from Japan, Korea and other countries but we gave our best.” Amadeus Asia Pacific Corporate Strategy and Business Development vice president Simon Akeroyd said, “Softinn has found a sweet spot targeting small to mid-sized hotels. The hotel industry in the Asia Pacific has a very long tail of small and independent properties and startups like Softinn catering specifically to them are a win-win on both ends. We look forward to helping them develop their ideas and grow their business through our mentorship programme.” Yeoh Siew Hoon, founder, WIT, which has been running travel startup competitions in Asia for the past eight years, said, “I first met the Softinn team about three years ago and thought they had a good idea to solve the pain points of small and medium-sized hotels in Asia which account for the majority of room inventory in our region.” “That they’ve been able to execute so well and grow their business despite being bootstrapped from the start – their presentation showed they’ve managed so far with only US$225,000 in funding – is impressive and shows the determination and passion of the founders. Related Stories: Nascent corporate funding scene set to pick up pace Mavcap teams up with leading VC firms TOP100 relaunches with new features to bridge gaps between startups, investors For more technology news and the latest updates, follow us on Facebook,Twitter or LinkedIn.
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