5 Ways to Leverage Emotional UX Design and Forge Strong Brand Connections | Loop11

▤ Summary

Enriching your website’s design with user-oriented social proof — like the Somewhere customer spotlight video below — offers a marvelous opportunity to create a shopping experience that builds trust by relying on authentic, relatable, and human-first content that speaks to your prospects’ wants and needs. The “start free class now” CTA button on the Destination Certification homepage encourages web visitors to act sooner rather than later, allowing the brand to engage and convert more customers. If you check out the primary conversion element on the CodaPet homepage, you’ll see that it allows prospects a quick way to find vets (and learn about prices) in their area based on a few core criteria. In order to advertise these perks, this brand uses subtle yet noticeable UX elements, calling consumers’ attention to the fact that Members get the opportunity to return final sale items or build more seamless shopping experiences by saving their choices for later. A growing number of businesses are now incorporating sizing elements, aiming to assist consumers in finding the right fit, which automatically increases the chances of them being happy with their purchase and maximizes their likelihood of buying from the same brand in the future.

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