Online sleuth Traackr raises $1.5M for enterprise people discovery engine
Summary
Under the radar startup Traackr offers an enterprise-grade people discovery engine to help brands execute effective influencer marketing initiatives. Although named like an testosterone-laced action movie, the four-year-old company has proven its ability to identify, rank, and monitor people online based on the content they produce and the conversations they influence, attracting more than 140 paying enterprise clients including top digital marketing agencies and Fortune 500 brands. Today the company is announcing $1.5 million in new funding from several angel investors including serial entrepreneur, Viant co-founder, and Traackr Chairman Robbie Vann-Adibé, as well as multiple unnamed early Google employees. Yes, both talk about online influencers, but Traackr is far more focused on expertise and relevancy, while Klout is more of a social pagerank that measures audience size. Current customers include Cisco, SAP, JP Morgan, Charles Schwab, Raytheon, Paramount, and Honda, as well as one out of two leading agencies, according to its CEO.
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