Ontame.io wants to be ‘Google Analytics’ for recruiters
Summary
Ontame.io, a relatively new startup from the former CTO and CEO of Graduateland (which recently acquired Tyba), is building a product to bring better analytics to recruitment. In other words, the integration with an ATS to see the outcome actually produced by online applicant traffic is something that beats the likes of Google Analytics when measuring the ROI for a recruitment campaign. But since you cannot merge it with your ATS data, you are not able to see what happens to the candidate after the application has been filed (are they hired, rejected, put on hold etc. Meanwhile, the 2015-founded Danish startup, which has been flying relatively under the radar but already counts BMW, PwC, and Nordea (one of the biggest banks in Scandinavia) as customers, is disclosing that it’s raised $1 million in seed funding. Backers include SEED Capital Denmark, Lars Ingerslev (former MD of LinkedIn Nordics) and Magnus Kjøller (a prominent Danish business angel).
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