Crisp Acquires Atheon Analytics and ClearBox Analytics to Unlock Global Retail and CPG Data to Optimize Retail and Food Service Supply Chains

▤ Summary

Founded with a mission to “humanize data” from grocery retailers to reduce waste and improve product availability, Atheon Analytics’ “SKUtrak” platform provides SKU-level data to CPG brands selling through Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, and other major UK retail chains. With the acquisition of Atheon, Crisp bolsters its capabilities to cover UK-based retail channels and increases global visibility for multinational manufacturers. When brands and retailers share the same clean, real-time data, it empowers them to identify out of stocks and overstocks and direct products to where they are needed to immediately reduce waste and create a positive double bottom line – good for the business and the environment.” The acquisitions bring over 120 UK and multinational customers onto the Crisp platform. “Our grocery retail and food service customers will benefit from unprecedented access to real-time data to efficiently manage their supply chains, improve business outcomes and reduce waste.” “Crisp shares our passion for optimizing grocery supply chains and given the strong strategic alignment in our business models, this deal creates new opportunities to apply our technology and enhance the offering to our customers in the UK and beyond,” said Atheon CEO Guy Cuthbert. Expanded data access and dashboard reporting capabilities allow Crisp customers to optimize operational performance and capture every sale across thousands of store locations and in food service.

▦ Linked Companies

Crisp IM SAS

$1M to $5M