Vurve Raises Another $4.5 Million To Give Businesses "Advertising On Autopilot"
Summary
It’s no secret that a well-managed online marketing campaign can be a powerful weapon for small businesses eager to get in front of new customers — there’s a reason Google’s AdWords pulls in billions each year. The startup, which just raised $4.5 million in a Series A funding round, promises businesses “Advertising on autopilot” — it automates many of the most time-intensive aspects of running marketing online. The funding round was led by Spark Capital, with participation from Dave McClure’s 500 Startups and True Ventures. To help streamline things the company has been working on partnering with ecommerce platforms like Shopify — which has integrated Vurve directly into its administrator dashboard — and Yahoo’s storefronts. Ad copy is generated using a combination of templates and information garnered from simple questions (What is your company’s tagline?)