ServiceNow Acquires Logik.ai to Bolster CRM Offerings
Summary
The deal, announced Thursday (April 3), is designed to accelerate ServiceNow’s momentum in sales and order management with the help of Logik.ai’s configure, price, quote (CPQ) solution. “Sales teams waste valuable time navigating spreadsheets, outdated pricing models, and disconnected approval workflows, leading to delayed deals, lost revenue opportunities, and frustrated customers,” they added. “This is especially evident in industries such as manufacturing, high tech, and medical device sales, where the complexities of products and services demand extreme precision and agility.” According to the release, Logik.ai integrates AI into its CPQ solution to speed transaction management through an advanced rules engine “that solves for speed, simplicity, and scale.” The acquisition will combine these capabilities with ServiceNow’s CRM (customer relationship management) and industry workflows, its fastest-growing business. In related news, PYMNTS wrote earlier this week about the rise of agentic AI, which “has become more than a buzzword in a very short period of time.” Among the reasons for its progress is its real potential to transform how financial institutions provide services and interact with their customers. That’s the mindset of Amir Wain — chief executive at i2c — who recently spoke withPYMNTS CEO Karen Webster about some of the critical infrastructure elements necessary for a successful agentic AI strategy.
Classifications
AskAI Classifications
LabelsLinked Companies
