Meet the Utah startup stepping up to help companies navigate ‘trade war landscape’ through AI
Summary
Tarifflo co-founder Bryce Judy talks about his company during the Tim Draper Utah Entrepreneur Challenge on Saturday, March 22. Tarifflo automates international trade documentation, outperforming traditional and competing software solutions.Todays world trade landscape is in flux with the Trump administration considering tariffs and other regualtions that would impact an incredibly wide range of trade partners and goods.While this makes it much more difficult for companies to manage supply chains, it also opens the door for innovation and Utah-based Tarifflo appears ready to step through.Tarriflo, a student startup from Utah State University, won the $20,000 grand prize at Saturdays Tim Draper Utah Entrepreneur Challenge hosted by the University of Utahs Lassonde Entrepreneur Institute.The startup offers a platform powered by artificial intelligence that automates international trade documentation, outperforming traditional and competing software solutions, said Bryce Judy, the companys CEO and co-founder. Judy said thats especially true when combined with changes in tariff regulation and the "trade war landscape that were in right now," supply chain management is harder than ever.But Judy and Tarifflo have a solution.The AI-driven technology uses product information and generates detailed documents, including comprehensive references to customs rulings and regulations. It also offers tariff-rate management and possesses a large trade-compliance database covering nontariff measures, free-trade agreements, country-specific harmonized tariff schedule codes and indirect taxes. "Fast forward less than a year, and Tarifflo has $20,000 to inject into a company that has already had publicly traded companies signing on to use its platform since February.Judy noted that Tarifflo is also starting to work with freight brokers and customs brokerage firms.Moving forward, Judy anticipates a lot of work centered on navigating the regulation changes currently impacting the trade world.We want to be the one-stop shop for anything trade compliance related, supply chain management and even looking at, you know, going into freight brokerage, Judy said.