Meet the Utah startup stepping up to help companies navigate ‘trade war landscape’ through AI
Summary
Todays world trade landscape is in flux with the Trump administration considering tariffs and other regualtions that would impact an incredibly wide range of trade partners and goods.While this makes it much more difficult for companies to manage supply chains, it also opens the door for innovation and Utah-based Tarifflo appears ready to step through.Tarriflo, a student startup from Utah State University, won the $20,000 grand prize at Saturdays Tim Draper Utah Entrepreneur Challenge hosted by the University of Utahs Lassonde Entrepreneur Institute.The startup offers a platform powered by artificial intelligence that automates international trade documentation, outperforming traditional and competing software solutions, said Bryce Judy, the companys CEO and co-founder. Judy said thats especially true when combined with changes in tariff regulation and the "trade war landscape that were in right now," supply chain management is harder than ever.But Judy and Tarifflo have a solution.The AI-driven technology uses product information and generates detailed documents, including comprehensive references to customs rulings and regulations. It also offers tariff-rate management and possesses a large trade-compliance database covering nontariff measures, free-trade agreements, country-specific harmonized tariff schedule codes and indirect taxes. "The idea came to Judy, he said, when he enrolled at Utah State University and met his co-founder at a coding competition. At the time, Judy was already working in trade customs and compliance at KPMGs Salt Lake office.