Acquire, Be Acquired, Or IPO: $15M From FTV Lets Social Marketer Shoutlet Choose Its Destiny
Summary
CEO Jason Weaver tells me FTV gave Shoutlet the option to take extra money for acquisitions, and has limited partners like Bank Of America who could underwrite a potential IPO. Weaver tells me “we probably talked to 15 firms that were interested” in funding Shoutlet, which lets big brands publish to Facebook, Twitter, and YouTube, roll out apps and contests, moderate feedback, and monitor their social marketing performance. That’s the future of Shoutlet, but today the $15 million will fund hires of account managers and sales people in in New York, London, and San Francisco. Shoutlet will also build out its Social Switchboard, which can automatically publish pre-composed marketing messages when triggered by milestones like a company YouTube video hitting 100,000 views. I’ve seen their roadmap items and I think they’re going to crush it in revenue soon.” [Choose Your Own Adventure Image Credit: The New Yorker, badass remix by Josh Constine]