Business analytics provider Profitably raises $1.1M (exclusive)

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Summary

Profitably, a provider of online business analytics software, has raised a funding round worth $1.1 million led by White Owl Capital. The company launched an early version of its service at DEMO Fall 2010 in Santa Clara, Calif. but the team was still hard at work on a number of new features at the time. Profitably also works extensively with Intuit to integrate with its Workplace service, a collection of apps for managing small business accounting. “We launched a very early product, and there are just a ton of features that people want to see,” said Adam Neary, the company’s chief executive. David Mars of White Owl Capital will also join the company’s board as part of the newest funding round.

$ Funding

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Amount $1.1M Total raised
Date March 18, 2011 Announcement date
Investors MI Ventures, White Owl Capital, Neu Venture Capital Lead investors
Company http://www.profitably.com Funded company

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Accounting and Taxes

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