Phanfare raises $2.5M amid extreme competition for photo-video sharing

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Summary

udpated Phanfare, one of dozens of photo-sharing companies hoping to stay alive amid extreme competition, has raised $2.5 million more in capital and promises a big change in its business model. Phanfare isn’t profitable yet, but its offering distinguishes it: It allows you to store your photos — and videos — in an application on your desktop, and then syncs the content to the Web automatically. The company focuses on private sharing among families, and so the Web contents aren’t available for view by outsiders. “A large number of players are willing to take perpetual losses,” says Phanfare’s chief executive Andrew Erlichson. A host of other players offer desktop photo storing and management applications, including Kodak, Shutterfly and Snapfish and Picasa.

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SmugMug, Inc.
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