Sunday Secures $25M from S2G Investments to Drive Future of Eco-Friendly Lawn Care Nationwide
Summary
It will also bolster research and development, broadening Sundays product lineup and enhancing its ability to serve more consumers nationwide.S2Gs investment underscores the growing demand for science-backed alternatives to traditional, chemical-heavy lawn care. As homeowners become increasingly aware of the environmental and health impact of synthetic fertilizers and pesticides, Sunday has emerged as a category leader by leveraging data-driven customization, natural ingredients, and a direct-to-consumer model, while also expanding their presence at big-box retailers like Target, Home Depot, and Walmart. "With this investment, Sunday and S2G are driving the future of eco-friendly outdoor living one yard at a time.ABOUT SUNDAYSunday is a startup on a mission to transform Americas lawns with safer, smarter, and sustainable formulas that work. The firm provides capital and value-added resources to companies and leadership teams pursuing market-based solutions designed to deliver greater value, improved outcomes, and enhanced performance over traditional alternatives. With a commitment to creating long-term, measurable outcomes, S2G structures flexible capital solutions that can range from seed and venture funding through growth equity to debt and infrastructure financing.