VXI & LG Electronics Honored for Direct-to-Consumer Online Sales Experience with Two Gold 2025 Stevie® Awards
Summary
In 2024, LG Electronics made a groundbreaking decision to adopt a Direct-to-Consumer (DTC) strategy in the U.S., marking a pivotal shift in its 65-year history. Transitioning from a retail-focused model to an online sales experience required preserving the consultative interactions customers valued in-store. Since launch, VXIs team has significantly exceeded LGs conversion goals, helping to drive measurable revenue growth and delivering an exceptional online sales experience that mirrors the in-store interaction LG customers know and trust. VXI delivers omnichannel and multilingual support, software development, quality assurance, and CX advisory, automation, and process excellence to the worlds most respected brands. The companys commitment to environmental sustainability and its "Lifes Good" marketing theme encompass how LG is dedicated to peoples happiness by exceeding expectations today and tomorrow.