Immersv raises $10.5M to shake up mobile advertising with some VR flair
Summary
For now, the startup is focusing on pre-roll and interstitial video ads but is looking at ways to interject immersive experiences into the regular web pages users scroll through. Shah, who formerly led mobile AR startup Flyby Media, which Apple acquired last year, believes that spatial, immersive advertising has a bright future even as VR headset sales turn more sluggish than analysts hoped. For Shah, the company’s early success speaks volumes for the future of ads on VR, AR and the mobile platforms users are already on. Shah wants this funding to take the startup to new markets like Asia over the next year, while also doubling the team of 15 to take on more challenges as it scales its product offerings. In Q4, the company will be releasing a mobile AR optimized product that should take advantage of new platforms like Apple’s ARKit.