Oracle makes first investment in Israeli co
Summary
Through its Israeli branch, Oracle will invest several hundred thousand dollars in start-up Yadata Ltd., which is developing segment relationship management (SRM), a niche of the enterprise customer relationship management (CRM) market, Oracles area of business. Last summer, then-Minister of Industry, Trade and Labor Ehud Olmert signed a cooperation agreement with Oracle president and CFO Safra A. Catz, during her visit to Israel. For its part, Israels Office of the Chief Scientist undertook to invest up to NIS 250,000 in these companies through its Tnufa - Startup Promotion Program. Based on a search engine, the system is designed to discover consumer behavior patterns and sort them into segments. The engine can analyze companies quantitative databases on the basis of hundreds of variables, in order to create clusters.
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