Wistia pulls in $775K for video sharing business
Summary
Wistia, a startup that helps businesses share video with customers, partners and others, as well as track who watches it, has secured $775,000 in new financing from its angel investors. If someone wants to selectively share a video, a customer can invite people to view it on Wistia’s website after entering a username and password. Other companies in the video-for-business industry include Fliqz, Brightcove, and Ooyala, Savage said, but he emphasized Wistia selective sharing and analytical tools. Among Wistia’s more than 200 customers are the commercial real estate firm Cushman & Wakefield, textbook publisher Pearso,n and the acrobatic troupe Cirque du Soleil. They use it to distribute product demonstrations, customer testimonials, training videos and replay of webinars for people who couldn’t see the live webcast.
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