As demand for collateral continues to climb, marketing and tech leaders worry about “rogue content” | Adobe Blog
Summary
The pressure has gotten so intense that some employees are creating “rogue content” that threatens companies’ reputations and marketing efforts. For business pros in distributed marketing, social media, sales, internal communications, HR, and other departments, effective content is an essential part of their jobs. The tools they use are often adopted outside of their organizations’ software acquisition, content creation or governance processes, introducing other risks. With Adobe Express, members of your design team can provide approved graphics, logos, colors and other assets that anyone in your company can use to create content that stays within your style and brand guidelines — and uses AI that’s safe for business. From a regional marketer charged with localizing and launching a full campaign to a sales rep who needs to customize a deck for a next-day meeting, anyone in your organization can use Adobe Express to create the content they need easily and quickly.