Fixated Secures Investment from Eldridge Industries to Redefine the Creator Economy
Summary
Los Angeles, March 12, 2025 (GLOBE NEWSWIRE) -- Fixated, a next-generation digital entertainment platform transforming creator representation and monetization, has successfully closed a $12.8 million funding round led by Eldridge Industries. Eldridge Industries media and entertainment portfolio includes investments in A24, Billboard, The Hollywood Reporter, Rolling Stone, Variety, and others.Talent representation in the digital space is evolving, and creators need partners who can support them in multiple ways, said Jason Wilhelm, Co-Founder and President of Fixated. With Eldridge Industries investment and expertise, were doubling down on our mission to empower creators, helping them build sustainable businesses, unlock new opportunities in digital entertainment, and set a higher standard for the entire industry.Fixated represents some of the most influential digital creators, including Sketch, Zach Justice & Dropouts, The Botez Sisters, Kanel Joseph, Jimmy Zhang, and many others.As consumer demand for creator content increases, so do the opportunities to partner with talent and monetize that content in new and interesting ways, said Carlton McMillen, Managing Director and Co-Head of Research at Eldridge Capital Management, a subsidiary of Eldridge Industries. Through its innovative, integrated approach, Fixated provides creators with in-house expertise and resources across content strategy, creative production, audience growth, brand partnerships, and strategic management. This comprehensive model empowers creators to amplify their reach, deepen audience connections, and maximize revenue opportunities, positioning Fixated as the essential partner for todays top digital talent.Eldridge Industries invests in businesses across the Insurance, Asset Management, Technology, Mobility, Sports & Gaming, Media & Music, Real Estate, and Consumer landscapes.