The Worlds First Smart Lipstick® Wins "The Oscars" of Innovation Award at SXSW 2025
Summary
"Just as Walter Salles Im Still Here showed the world the artistic brilliance of Brazilian cinema at the Academy Awards, this recognition shines a spotlight on Brazils technological ingenuity on the global innovation stage." This award-winning project emerges from the same entrepreneurial spirit that has transformed Brazilian startups into global tech leaders, demonstrating how the countrys distinct approach to innovation combines technological sophistication with practical problem-solving to create solutions that resonate worldwide. "At CESAR, weve spent nearly three decades applying cutting-edge technologies to solve real human challenges, and I couldnt be prouder to represent our team of brilliant minds who, alongside Grupo Boticário, reimagined what inclusive beauty can look like in the 21st century." Developed through a painstaking collaboration between Grupo Boticário and CESAR Innovation Hub in Recife, Brazil, the winning project involved a team of 42 professionals—including engineers, product designers, UX experts, and diversity specialists—who worked tirelessly to create a technology that empowers people with disabilities to experience the joy and confidence that comes with applying and wearing lipstick independently. It owns the brands O Boticário, Eudora, Quem Disse, Berenice?, Vult, O.u.i, Dr. JONES, Tô.que.tô, Truss and the marketplace Beleza na Web, besides working with licensed products such as Australian Gold, Bio Oil, Nuxe and Pampers, and its division for the B2B market, called MultiB.