12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers
Summary
UGC platforms like Reddit rank for most queries, large brands profit from affiliate marketing, and volatile SERPs make it difficult to adapt fast enough. Make requests: • “Tell us how you use this product in everyday life” • “What made you become a customer in the first place?” Each of these prompts generates different types of UGC that align with your brand’s messaging and goals. So my advice is to get better at the fundamentals and learn the following: • How to make content that holds attention If you master these skills, you can adapt them to any platform, including TikTok, Instagram, LinkedIn, or whatever comes next. Weve seen organic traffic decline for many brands due to AI overviews and shifting search behavior. The demand gen team might say, “That lead came from our landing page,” ignoring the fact that the customer initially found us through a blog post or social content.