Lava.ai and Square Partner to Elevate Fan Engagement Across Sports, Entertainment and Leisure
Summary
"Squares work with LAVA, a leading fan engagement platform, marks a significant milestone in our mission to enhance customer experiences through innovative loyalty and commerce solutions that provide greater flexibility for fans and businesses alike," said Jonathan Ghio, Sports & Entertainment Partnerships Lead at Square. "With a diverse suite of payment and business software solutions, Square continues to support venues of all sizes—from intimate local music halls to stadiums accommodating over 60,000 fans. "Combining Squares innovative commerce solutions with LAVAs real-time membership and engagement platform means better, faster and smarter purchase and reward redemption experiences for fans which in turn means more engaged, more valuable fans for our joint clients," said Dave Landa, Chief Business Officer at LAVA. LAVAs membership management, sponsorship activation, premium service and real-time analytics, all powered by its Realtime AI™ technology, drives revenue generation, profitability, customer satisfaction and greater fan engagement by anticipating and responding to customer needs with hyper-personalized moments that completely transform the sports and live event experience. With 250+ integrations across critical customer touchpoints including ticketing, point-of-sale, e-commerce, mobile wallets, apps, parking, and live game feeds, LAVA empowers global brands to operate like social networks, unlocking invaluable data insights and direct engagements to millions of member passes and mobile wallets worldwide.
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