Fidelity Ventures invests $15M in Vibes Media | Mobile Marketer

Funding Rounds

▤ Summary

"Weve been timing this and we see the signs that the market is ready to embrace mobile," said Jack Philbin, cofounder and president of Vibes. The company has launched more than 50,000 mobile marketing programs for clients such as Coca-Cola, Texas Instruments, Unilevers Dove, Intel, Warner Bros., Brooks Brothers, Disney, MTV, Versus, Madonna and Bon Jovi. Vibes has also run mobile marketing campaigns for sports teams such as the Pittsburgh Penguins, Kansas City Royals and Dallas Mavericks. As part of the investment, Fidelity Ventures partner Dave Power has joined the Vibes board of directors. Mobile marketings charm to Mr. Power is threefold: its function as a personal communication medium with the individual consumer combined with its location aspect and the time of day.

$ Funding

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Amount $15.0M Total raised
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Date September 4, 2008 Announcement date
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Investors Fidelity Ventures Lead investors
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Company http://www.vibes.com Funded company

▥ Classifications

industries
Retail
applications
AI & Machine learning

◇ AskAI Classifications

Labels
Mobile Engagement Platform SaaS Messaging Software

▦ Linked Companies

Vibes
$10M to $25M