Kontagent Raises $4.5 Million For Facebook Analytics Platform
Summary
The round was led by Altos Ventures and Maverick Capital, with participation from Larry Braitman, cofounder of FlyCast and Adify. Kontagent’s platform gives Facebook app developers and publishers detailed data of demographics based on geographic location, age groups, gender, user engagement times, social interaction and other variables. The platform provides powerful A/B testing across any viral channel (a button, an invite or a notification) that sits inside Facebook. The company plans to use this additional capital to build out sales and marketing capacities as well as for research and development. Kontagent is currently actively hiring and expanding its engineering, sales and marketing teams in both its San Francisco and Toronto offices.