Co-op Drives FMCG Success with Front-of-Store Displays
Summary
From a technical perspective, the project required displays of superior quality and brightness to ensure messages are easy to read in direct sunlight while maintaining energy efficiency. After a rigorous tender process evaluating multiple vendors, LamasaTech, in partnership with transformation specialists Commercial, emerged as the preferred hardware supplier due to our comprehensive approach to meeting these challenges. The mounting system facilitated quick, flexible display installation, enabling modular delivery and assembly that adapts to diverse store requirements while reducing logistical complexity and carbon emissions. LamasaTech has a Bronze medal rating from EcoVadis, demonstrating our commitment to environmental, social, and governance (ESG) principles and meeting the Co-op’s stringent ethical standards. This strategic initiative has positioned CMN at the forefront of retail media innovation, creating new opportunities for FMCG brands to connect with their target audience while driving measurable results.
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