MISSION raises £2 million with backing from F1’s Pierre Gasly
Summary
The MISSION drinks range is popular among top athletes and sports teams including F1 driver Pierre Gasly, and has the seal of approval from Premier League football clubs and Englands cricket team.In 2016, founder Tom left his career as a lawyer to cycle 12,500km across South America. Having consistently battled with caffeine and sugar slumps from energy drinks and coffees during the rides, he discovered the use of Yerba Mat\xe9 combined with Green Tea to provide the natural fuel his body needed. After setting a new world record running the length of Iceland 17 marathons in 10 days, fueled by the blends MISSION was born.Tom Whittle, founder of MISSION, commented, To have Pierre Gasly invest in MISSION and share our passion to provide consumers with sustained energy, cognitive enhancement and faster recovery is incredibly exciting. Were incredibly proud to have backing from an athlete like Pierre who embodies everything we stand for health-conscious self-improvers who want to embrace their extraordinary.For too long, the energy drinks market has been dominated by brands that offer drinks laden with sugar, caffeine and artificial sweeteners. Were providing a natural, healthier energy boost thats actually good for you, without the caffeine or sugar-induced slump that follows.MISSIONs latest funding round sets us up for exciting growth, expanding our market performance and spearheading our goal to transform the energy drink market with a cleaner, more natural alternative to the sugary, artificially sweetened and caffein-loaded players that currently dominate the space.The company has announced it will be launching its range of hot and cold brew performance teas on Ocado.