Magnus Carlsen Backs Norwegian AI Firm Metric in €8 Million Series A Funding Round #ShopifyApp #ECommerce #Shopify
Summary
Powered by advanced machine learning, it drives significant improvements in return on ad spend (ROAS), enabling brands to scale efficiently. Serving a quickly growing customer base, adding hundreds of new clients monthly, Metric has established a formidable presence in the US, Norway, UK, and Australia, with demand surging as e-commerce businesses increasingly adopt AI-driven tools to stay competitive.Technology Development: Further enhancing AI capabilities for advanced automation, budget allocation, and performance optimization.International Expansion: Leveraging opportunities in high-potential e-commerce markets to broaden Metrics global footprint.Operational Scalability: Upgrading infrastructure to support a rapidly growing client base and ensure seamless service delivery.Metrics AI delivers measurable value, enabling merchants to optimize marketing with precision and efficiency, says Amir Folkestad Habhab, CEO of Metric. With this funding, we will continue pushing the boundaries of AI-driven advertising and further establishing Metric as the go-to solution for brands looking to increase sales and grow their businesses.Metrics exceptional growth and proven technology base position them as a leader in the AI marketing space, says a spokesperson from Altitude Capital. Their ability to drive superior returns for online shops while simplifying complex ad operations makes them an indispensable tool in modern e-commerce. Were excited to support their continued expansion and technological advancements.Backed by a consortium of industry luminaries and institutional heavyweights, Metric is perfectly positioned to redefine e-commerce advertising on a global scale.