Saina Nehwal joins Naarica as strategic investor and brand ambassador
Summary
Olympic badminton medalist Saina Nehwal has joined menstrual care startup Naarica as an investor and brand ambassador.Nearly 50% of menstruating women in India still lack access to proper sanitary products, even as the countrys menstrual hygiene market is projected to grow at a 16% CAGR, reaching $522 million by 2025. The Nashik-based startup aims to bridge this gap by providing sustainable and practical menstrual care products for women across India.I am proud to partner with Naarica as a strategic investor and brand ambassador. Through this collaboration, I hope to create greater awareness and provide women with access to the high-quality, sustainable products they deserve. This is more than a business investmentits a step toward empowerment and change, said Saina Nehwal in a statement.Naarica claims to be Indias only German lab-certified antibacterial alternative to traditional pads, offering a reusable period underwear. This partnership will enable us to enhance our product offerings to cater to all, scale operations, and expand our outreach to underserved communities.