With Alexa Plus, Amazon finally reinvents its best product
Summary
The voice assistant has been “one hundred percent re-architected,“ Amazon’s head of Devices and Services, Panos Panay, said in an interview with The Verge. “Our goal wasn’t just to have a chatbot; it was to have Alexa be able to get stuff done.” Now, instead of Skills, we have Experts, which Alexa’s various large language models can smartly tap into to deliver on your requests however you phrase them – from ordering food and turning on lights to telling you who has been at your door and what to cook for dinner. The company claims to have tens of thousands of integrations via APIs as well as new “agentic experiences” that let Alexa navigate and fill out web forms on your behalf to do things like book a cleaner or repairman. Panay told The Verge that his vision for new Echo hardware is products that people are passionate about and fall in love with. So you’ll see some investment there.” Shortly after the event, Amazon CEO Andy Jassy confirmed that “beautiful hardware” is coming this fall.
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