After Three Years Of Bootstrapping, RJMetrics Raises $1.2 Million From Fab's CEO And SoftTech

▤ Summary

In 2009, Robert Moore and Jake Stein put together a working prototype of their now profitable startup, RJMetrics. RJMetrics is a business intelligence software company that plugs into everything from Oracle to Google Analytics. Both Moore and Stein had been venture capitalists; their experiences encouraged them to bootstrap RJMetrics for as long as possible. Moore and Stein have secured partnerships and customers; theyve made enough money to hire more than a dozen employees and move into a real office. "If you look closely, everyone who invested falls into at least one of these categories: actual RJ Metrics user, stellar west-coast investors, or SaaS and lean startup experience."

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