Snapchat, VaynerMedia and Realeyes Unveil Modern Brand Guide for Creating Scroll-Stopping Content on Snapchat
Summary
The research, conducted by Realeyes, measured visual attention and emotional reactions of US Snapchatters users aged 16-49 as they viewed video ads on the platform. "It is imperative for brand teams to systematically apply combinations of unique platform strengths into both creative strategy and everyday tactical execution." • Brands that employed Snap Stars, premier content creators that are hand-selected by Snapchats talent team, captured 33% more attention than average. VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in Amsterdam, Bangkok, Chicago, Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney.