TrackSights secures €1M Pre-Seed from Maki VC to transform automotive data intelligence
Summary
Copenhagen startup Tracksights has raised 1 million Pre-Seed from Maki Ventures for its AI-powered platform for the automotive sector.The platform is digitising an industry that often relies on clipboards and spreadsheets, and is plagued by data fragmentation, complexity and inefficiency.I spoke to Tracksights Mark Lunding Pedersen (CEO) and Magnus Wasteson (CFO) to learn more.Wasteson comes from the automotive sector and worked for years at Porsche Denmark. He recounts:"My experience was in the premium division, handling brands like Porsche, Lamborghini, and Bentley, as well as financial leasing. Mark and I realised we could bring a more intelligent, data-driven approach to this space, and that became the foundation of our business. "Combined with Lunding Pedersens experience in finance, the duo saw an opportunity to apply financial intelligence to the automotive industry, which led us to co-found our company.TrackSights has developed a platform that consolidates and simplifies data across the automotive market and specific vehicles, offering instant, actionable insights via a one-stop platform, giving users a 360\xb0 view of the global market.Before securing funding, TrackSights tested the market to see if customers were willing to pay for its offering. None Financial institutions: For financing decisions and risk assessment.Tracksights is currently rolling out its proprietary platform to early adopters but plans to launch in March 2025 officially.Version 1.0 focuses on vehicle valuation, using real-time and historical data, but the company has future plans to integrate speculative forecasting based on various "what-if" scenarios, such as tariffs and policy changes.The investment will allow TrackSights to expand its solution, starting with the Nordic market, then in Germany and across Europe.