SiteSeer Technologies Releases Enhanced Automated Territory Optimization Model (ATOM™) Tool for Franchise Territory Optimization

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Built as a feature of SiteSeer Professional site selection and market intelligence software, ATOM ensures that territory design is comprehensive and data-driven. Tom Kessler, Chief Product Officer at SiteSeer Technologies, states that ATOM helps franchise brands create defendable territories that not only meet their legal obligations, but also demonstrate to franchisees that they care about their success. This strengthens their brand reputations, builds trust and credibility with prospective franchisees, and ensures franchise companies adhere to federal guidelines." Franchisors can simulate potential changes to territory population, consumer demand or business rules and see how that affects the franchise companys capacity for growth. SiteSeer Technologies, LLC, provides a suite of software, professional services, consulting and support for site selection and market analysis.

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