Following Adobe Partnership, OptiMine Lands $3.6M For Keyword Bid Optimization Software

Funding Rounds

▤ Summary

On the heels of inking a major partnership agreement with Adobe, OptiMine Software has secured $3.6 million in a Series B round of funding led by Hummer Winblad Venture Partners. Perhaps the investor is looking to pull off another Omniture (the VC firm invested early in the web analytics and search marketing software company, which was sold to Adobe for around $1.8 billion two years ago). OptiMine offers keyword bid optimization software for large paid-search advertising programs, using predictive analytics to maximize their performance (see demo video below). The company was originally founded in 2008 and went on to raise $1.1 million in Series A funding in a round led by Calumet Venture Fund last year. Calumet also participated in the Series B round.

$ Funding

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Amount - Total raised
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Date October 24, 2011 Announcement date
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Investors Ozie Group LLC, Adobe Lead investors
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Company http://www.adobe.com/aboutadobe/pressroom/pressreleases/201109/090711AdobeSearchCenterAddsKeywordPerformancePredictiveAnalytics.html Funded company

▥ Classifications

industries
Media and Publishing
applications
Business Intelligence

◇ AskAI Classifications

Labels
Marketing Analytics Software SaaS Advertising Technology

▦ Linked Companies

OptiMine
$1M to $5M