Wayra reinforces its commitment in Wise CX to boost its growth in Brazil and Spain - Capital-Riesgo.es
Summary
With this new investment, Wayra wants to encourage it to continue expanding in markets such as Spain, where it already has significant clients, and in Brazil, where it has recently acquired a local company specializing in artificial intelligence for contact centers.In an environment where customers interact with companies through multiple channels, many service centres are overwhelmed, often resulting in an inconsistent, slow and poorly personalised experience for the user. Wise CX solves this challenge by delivering multiple customer experience solutions through a SaaS platform, including an integrated omnichannel management solution that unifies inbound and outbound communications with customers across all of a companys channels, social listening, and an innovative platform for creating conversational AI agents. In addition, Wise CX provides real-time data analytics to deliver actionable insights that drive strategic decisions.The long-standing relationship between Wayra and Wise CX has been fundamental to its growth and to accessing the large clients it has, as is the case in Latin America or Spains Telef\xf3nica itself is also a client of the startup and has integrated its platform into Movistar Fusi\xf3n, a clear success story of how investing in startups also helps Telef\xf3nica attract innovative solutions to offer a better experience to its customers.Pablo Moro, Director of Wayra Ventures, said: Having accompanied Wise CX over the years and seen them grow, we have a strong relationship with them and know them well, which is why we wanted to reinforce our commitment by reinvesting in them to strengthen their growth in Spain and Brazil. In doing so, we are reinforcing our commitment to innovation and supporting startups that are leading technological change.David Cabrera, CEO and founder of Wise CX, said: Our mission is to improve the experience that companies deliver to their customers every day. And in Wayra, we have found a strategic investor who shares our vision of transforming the future of customer service through innovation and AI, and who will help us take our company to the next level.Wayra will have its own stand at 4YFN (4 Years From Now) 2025, the leading event for the international entrepreneurial ecosystem, where technology startups, investors, corporations and public institutions come together to generate synergies and joint commercial agreements.