Arts Alliance Media Partners with CineBid to Deliver Programmatic Advertising Solution to Global Cinema
Summary
This platform enables exhibitors and sales houses to digitize their ad inventory, providing access to a broader range of advertisers and optimizing revenue streams. “We are delighted to have agreed this international partnership with Arts Alliance Media and are looking forward to working with their forward-thinking team and extensive client base, on the roll out of this platform,” said Estaban Lupin, CEO of CineBid. “While all independent research supports the view that cinema advertising has the highest impact and commands superior emotion and attention spans, it has been sadly neglected due to a lack of appropriate technology, limiting participation to a narrow range of brands. By aggregating supply from exhibitors and demand from a broader range of digital clients, we aim to create a liquid, transparent, and independent marketplace that benefits all participants.” AAM’s suite of Cloud and APIs services play a vital role in streamlining cinema advertising operations. David Ong, Chief Commercial Officer at Arts Alliance Media, added, “We are proud to partner with CineBid, whose innovative technology and deep expertise position them as a front-runner in digital cinema advertising.