Scrappy Sales Software Startup Snags More Backing
Summary
The world is replete with software companies that sell contact databases and lead management systems for small businesses. Over the past five years, however, startup Insightly has gained notoriety as well as a base of more than 1 million users by tying its application closely to Google Apps and Microsoft Office 365. The new capital will support Insightly’s accelerated push into mid-market companies, according to founder and CEO Anthony Smith. Typically, Insightly’s application is used by businesses with anywhere from one to 500 employees, but the company is adding features intended to appeal to larger organizations, Smith said. Two of Insightly’s primary competitors are Base, which is also pushing upmarket and has scored deals with the likes of Cisco and Stryker; and Zoho, which had more than 15 million users for its various small business cloud apps by the end of 2015.